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Why Trying Crazy Ideas Might Be the Best Route to Growth If you walk into the Savannah Bananas’ office, you might see a big wall full of sticky notes with wild ideas – things that sound impossible or ridiculous. That’s because Jesse Cole built his success on a culture of constant experimentation. Experiment Constantly  is the third Fans First principle, and it’s all about ideation, innovation, and iteration on steroids. The Bananas try everything . Some of those experiments f

Every time I step into a company like GEODIS, I’m reminded that excellence is contagious. It doesn’t have to be loud or flashy. It shows up in the way people greet one another on a video call, the way they talk about customers, the way they lean in to learn. I recently had the privilege of speaking to the GEODIS Emerging Leaders group for a session called Just Be Excellent Today . Their team was gearing up for peak season, which in logistics means long hours, heavy volume, an

Turning Everyday Logistics into Memorable, Fan-Worthy Moments Pop quiz: what business are you really in?  If you said trucking or logistics, Jesse Cole might buzz the wrong answer. He’d say you’re in the entertainment business – because every business is, in the sense that you’re trying to give people a positive, enjoyable experience . Now, “entertainment” in our context doesn’t mean you need jugglers in the warehouse (although hey, if that delights your clients, go for it!).

A strong brand is not built on a clever logo, a trendy color palette, or even a catchy tagline. Those things help, but they are not what make your brand memorable. What really builds a strong brand is consistency . When every person on your team is sharing the same story about who you are, what you do, and why it matters, it make a lasting impression. Here’s the truth: every touch point tells a story.Your website tells a story.Your sales team tells a story.Your invoices, soc

How to Smooth Out Every Bump in the Road for Your Customers Every time a customer sighs  or grumbles  doing business with you, you’ve got...

The Fans First Playbook for Transportation Leaders Imagine going to a baseball game where a dancing umpire busts moves between innings,...

You know that feeling when a story just clicks ? It grabs your attention, pulls you in, and sticks with you long after you’ve heard it....

Since 2022, I’ve been creating testimonial content for my clients, and every single time, I’m amazed at what their customers have to say....

In the words of marketing expert Donald Miller, “When you confuse, you lose.” Nowhere is this more true than in the transportation and...