All Posts

Unleashing Your Team to Create Legendary Customer Experiences You’ve worked hard to eliminate friction, amp up the fun, innovate constantly, and forge personal bonds with customers. The last piece of the Fans First puzzle is perhaps the most crucial behind the scenes: Empower Action. All those awesome customer-centric ideas won’t go far if your team on the ground can’t act on them in real time. Jesse Cole understood that to create magic for fans, every single staff member – f

Building Lasting Connections That Go Beyond the Bill of Lading Think about the last time a business made you feel truly special . Not just a generic “Thank you for your business,” but something that made you say, “Wow, they really care about me.” That feeling is rare – and that’s exactly why it’s powerful. Engage Deeply  is the Fans First principle that says: focus on meaningful, personal interactions, even if they don’t scale, because they create loyal fans for life. In Jess

If you want to be known for something, you have to talk about it. A lot. Reputation does not build itself. The companies and individuals who dominate their industries are the ones who flood the zone with content around a few consistent themes. They do not just show up occasionally; they show up relentlessly with value-driven, relevant insights that make people stop and pay attention. You cannot be known for everything, but you can be known for something. The key is to decide

Why Trying Crazy Ideas Might Be the Best Route to Growth If you walk into the Savannah Bananas’ office, you might see a big wall full of sticky notes with wild ideas – things that sound impossible or ridiculous. That’s because Jesse Cole built his success on a culture of constant experimentation. Experiment Constantly  is the third Fans First principle, and it’s all about ideation, innovation, and iteration on steroids. The Bananas try everything . Some of those experiments f