Attention > Marketing
You want more leads. Better leads. Easier sales. Better customers.
You're starting to run out of people in your network to sell to and you need to widen the net. But how?
You have three options:
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spend time learning the skills of marketing and executing on those strategies as you learn.
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outsource your marketing to an agency and hope they know your industry and your brand well
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engage with a marketing professional in your industry who knows your business and will build it a marketing engine with you.
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I am the third option, and my philosophy of building a marketing engine is similar to building a house, which must have the following in order to be a great home:​
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solid foundation
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great plumbing and wiring
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pictures and memories that tell great stories.
In order for you to have an efficient, productive marketing engine, you have to start with the fundamentals and make sure all of your marketing efforts are working together to reach your audience, and you have to have great stories to tell.
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Let's start building your marketing engine.
Foundational Messaging
Building a brand is about establishing trust,
and it starts with your message.
The words we use in sales & marketing matter, which is why it's critical to spend time crafting your message to the marketplace. We incorporate the fundamental elements of story using the Storybrand framework to create engaging copy for your website, your sales & marketings collateral and for your entire organization to ensure everyone is telling the same story.
Customer Testimonials
Skepticism is at an All-Time high. Fight it with social proof!
No one sells your product or service better than your customers, particularly the customers who act like fans. We spend 15 minutes with carefully selected fans to capture the reasons they choose to work with you and what truly separates your company from the competition.
Website
Your website is your digital storefront, so let's make it a great experience when a prospect "walks" in.
What does it feel like? What do they see? Is it welcoming? Does it tell them what to do next? These are all the questions we help you answer.
Social Media
Social media is today's public town square.
Pull up a chair. Make some news.
It's imperative that your brand shows up where your audience hangs out, and then it's all about engaging educating and entertaining the crowd.
Email Campaigns
Email marketing stinks... unless it's done right.
